Search results for "employee loyalty"

showing 2 items of 2 documents

Employee Satisfaction Measurement – Part of Internal Marketing

2012

Since 1980 service companies have realized that standards and technology are essential for the successful implementing of the adopted strategy, but not enough. Without employees with the proper attitude, knowledge and skills, strategy can not generate the desired results. Great service companies highlight that employees (front-line employees) are responsible for the implementation of the service strategy, their satisfaction and loyalty having a direct and strong influence on the satisfaction and loyalty of the customers. In this context, this paper aims to highlight the importance of employees in delivering reliable services, as well as how to measure employee satisfaction levels. Regarding…

ComputingMilieux_THECOMPUTINGPROFESSIONjel:M31jel:M50jel:G21employee satisfaction; internal marketing; customer orientation; employee loyalty; internal customers.REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT
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Loyal Employees. A Key Factor in the Success of a Company

2015

The most important asset of any business is its employees. Given this fact, normally, every business should have a solid plan to make sure that its employees are satisfied professionally and are loyal to the company. Unfortunately, this is usually not the case. Many companies believe that if they have an excellent product or service that generates high incomes and employees should be content. Generally, employers try to guarantee that its employees will not leave by offering them different benefits, trainings and great compensation. But is that enough to ensure loyalty among staff members? According to different statistics: each year the average company loses 20-50% of its employee base, re…

employee loyaltyComputingMilieux_THECOMPUTINGPROFESSIONlcsh:Marketing. Distribution of productsbusiness developmentlcsh:HF5410-5417.5employee engagementemployee satisfactionComputingMilieux_MISCELLANEOUSExpert Journal of Marketing
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